The Cost of Shelf Space: Rethinking Retail Strategy in Pakistan’s FMCG Market

Retail in Pakistan isn't dead—it’s just more selective and structurally expensive.

What worked 10 years ago doesn’t work now.
Brands must be smarter. Leaner. More intentional.

As a Business Designer, I don’t just help companies launch SKUs.
I help them launch systems that scale, even in complex environments like Pakistan.